An Important Job Being Done by a Lawyer in a Personal Injury Case

Personal injury cases are supposed to be built on a triangle of three important participants. These participants are supposed to be the claimant, the accused or the guilty party and a specialist and professional lawyer. Lawyers have a very vital role that is to be played in order to assist the deliverance of justice to the deserving ones. In this modern world of ours, where there is vast sea of information related to every aspect of life, there are those individuals also who try to deal the negotiations with the third party insurers on their own with out the assistance and guidance of specialist lawyer. Mostly such petitioners have to suffer consequently.

This is supposed to be the duty of a professional lawyer to satisfy the claimant who hires his services and this satisfaction can only be granted through the medium of a successful injury claim. Law cases are being associated with a lot of legalities and intricacies. These personal injury claims are also involve a set of intricate legal proceedings which only a lawyer can understand in the most apt manner.

There are a lot of such factors related to these procedures that a common man can not be able to decode them. This is the reason, it is always advised whether the claimant wants to go for settlement or for the legal proceedings, he should hire the services of a professionally skilled lawyer.

And an important thing to be kept in mind is the selection of a lawyer. You as a claimant are not supposed to get in touch with just any lawyer. Rather you are expected to appoint that lawyer who you know is the specialist one who practices in the field of personal injury claim cases. A bit of research is needed to be done beforehand so that a skilled and expert lawyer should be hired who will be able to guide you and lead the case in the best possible manner.

There are different types of injury claims and there are different types of lawyers as well who are practicing in the specific branches of injury cases like road accidents, professional malpractices, workplace injuries etc. The victim of a particular type of accident is highly recommended to consult that skilled lawyer dealing in that specific genre of personal injury compensation claims.

The lawyer not only lifts up the whole burden off the claimant’s shoulders but the expertise of that lawyer help a lot in winning the desired amount of the claim as well.

Beyond Marketing – How Lawyers Can Close More Sales and Get More Clients

The “M”-word (marketing) is now part of law firm culture, albeit usually still spoken by attorneys in hushed tones. The business development or “BizDev” concept is creeping slowly into the vocabulary as well.

Business development is often seen as an answer to the deficiencies inherent in the 1990s style of professional services marketing that is currently popular among law firms. The diagnosis: As good as that support is, we are not generating specific engagements from the extensive marketing efforts.

Because “business development” means all things to all people, the concept has created a lot of confusion as firms look to expand their client bases, grow per-client revenue, cross-market more practice areas, and take a larger piece of a pie that many in-house legal departments are trying to shrink.

A recent Legal Marketing Association survey shows that 55 percent of respondent firms have a firm-wide marketing plan and 87 percent have a marketing budget. Both of these components represent some type of strategic marketing plan, even if it is only updated annually through the budget process.

However, with the pressures on our marketing professionals to produce collateral materials, update Web sites, plan and staff seminars and conferences, provide public relations to and with the media, etc., all too often “The Plan” (spoken with great reverence) sits on a shelf or is shown annually at a partners’ retreat or practice group meeting.

If an enlightened leadership wants to update the M plan, or (perish the thought) develop a real business development strategy, the details required and length of time it takes to refurbish the document or create a new one tend to cost lots of staff and partner dollars. Yet it still sits on a shelf. Stratagems abound but few provide visible, measurable results.

Keeping the End in Mind

Before tackling a business development approach relevant in a typical law firm context, let’s clarify the differences between marketing and business development.

Marketing supports the possible. Business development targets, pursues, and closes client targets. A traditional law firm marketing department is designed to assist in keeping its firm’s image and reputation in the corporate eye, provide support for outreach and RFP responses, conduct intelligence-gathering, create media profiles, etc.

The really good firms are fortunate to have some of their staff with longer-range marketeer capabilities; that is, taking a view of the desired end result, landing new work, and incorporating these goals in their support.

The newly emerging interest in business development, if properly implemented and managed, should focus on and take advantage of client targets that are already on the minds and on the lists (written or otherwise) of the firm’s professionals and partners. Financial and management consulting firms remain salutary models for law firms, as historically they have been much more focused on specific deliverables and closings. They take to heart the axiom, “Always keep the end in mind.”

Potential Obstacles to Closing a Sale

Let’s examine a few familiar problems and suggest the fundamental related solutions that lead to measurable results in business development.

  1. Problem: Our firm has no pipeline! Response: Manage your speakers, greeters, authors, communicators, trainers, marketers, etc. Result: Properly assigned, with concretely defined roles, the firm’s staff will become a kind of conveyor belt, with all their designated tasks funneling toward the actual sales moment. The pipeline thereby remains engineered to support the one final moment-the closing-that justifies its existence in the first place.
  2. Problem: I just lost my largest client! Response: Setbacks should catalyze action, not cause paralysis. The firm should monitor and evaluate all such occasions where clients fall by the wayside to ensure that the lawyers responsible jump back into the BD fray with a new three-month action plan. Result: A crisis should spell opportunity. Losses should pump the collective adrenaline. If that kind of response becomes ingrained in the firm’s culture, odds are that the bottom line will actually improve at a reasonable point in time after every loss.
  3. Problem: Our office has terrific attorneys but our revenue is flat. Response: Organize and attack. Indoctrinate the lawyers in a basic BD truism: Clients and prospects don’t care about how great the attorneys are. They assume that to be the case. They care about what those great attorneys can do for them. Result: The effect of such an enhanced client service mentality will not only unearth new prospects but also develop new business from existing clients.
  4. Problem: We missed the major new litigation! Response: Don’t dwell on any one matter or even on any whole genus of legal business. Look to the pipeline to deliver a stream of alternative possibilities, some of which may not yet be on your radar screen. Result: You’ll need to start making decisions about which kind of business to go after and which to let some other law firm go after. That’s a wonderful problem to have!
  5. Problem: Our practice group has no business development budget. Response: Of course it does. You’re already spending money on business development at one or more ends of the spectrum. You simply need to collect that data and find out what you’re already spending. That’s your budget. Result: Getting a hold on your current actual spending will allow you to focus resources where they will clearly do the most good.
  6. Problem: What do we do with our up-and-comers? Response: A true pipeline includes ideas for deploying junior partners and associates. Take them to sales meetings. Encourage them to get their names out there via articles and speeches. With younger lawyers, the key is to encourage business development without undue pressure. Whatever they bring in is gravy, and you’re making a great investment in the future as well. Result: Some firms are creating a true sales culture, from top to bottom. You can too.
  7. Problem: Our firm is heading toward the 1,000-lawyer mark, yet it needs a complete marketing overhaul. Response: The bigger you are, the more you need to focus. Begin with a few promising practice groups and use their successes as a model. Result: Practice groups in London will begin envying practice groups in New York, or vice versa. It’s a dynamic that requires some political sensitivity on the part of management, but it’s another great problem to have.

None of the new emphasis on sales and business development should minimize the ongoing commitment of resources to marketing. Law firms need their marketing departments to keep the media informed, encourage the relationship building process, build the brand, keep their research methods current, conduct client service surveys, create new ads, sponsor events and conferences, and all the rest of it.

Best Practices for Business Development

But measurable success, the fruits of sales and business development, requires its own separate set of best practices, including:

  • Designate partner-leaders for each client target that the lawyers have been keeping in the back of their minds.
  • Establish and manage timelines for each step toward the final closing.
  • Provide success reports to firm management.
  • Provide greater strategy debates before investing in responses to RFPs or in making new initial contacts.
  • Constantly review the failed business development efforts in formal postmortem meetings. Codify the steps that led to successful new business acquisition.
  • Populate the business development program with targeting and pursuit efforts by specific practice groups, sub-groups, offices, individuals, one step at a time, at first, and finally, wherever there are lawyers who really want to be engaged.
  • Assure that business development training sessions are practical, not academic.
  • Keep the firm ahead of economic and industry trends and build this knowledge into every client contact.
  • Make decisions on under-performing activities by either abandoning them or improving your approach in each case.

Where are you going with all this effort? For the 55 percent of firms with strategic marketing plans and the 87 percent with marketing budgets, “Ready, Aim, Fire” is no longer enough.

The new mantra should be FIRE, AIM, FIRE, READY, FIRE, FIRE, FIRE. The best way to hit a target is by taking a shot. If you miss, you learn. Then fire again.

Next Steps

The next steps take us into the kind of rarefied business development culture that, to date, few law firms have achieved. At that point, we are looking at a whole different set of best practices, drawing on the marketing pipeline to support sales at the next level of business development. For example:

  • Using overlooked assets.
  • Identifying under-valued relationships.
  • Scoping out collaborative efforts with partner organizations outside the firm, especially multi-disciplinary service offerings with non-law providers.
  • New services, such as crisis management and avoidance.
  • Leveraging advertising and other brand-building marketing to directly or indirectly support the sales process.
  • Client co-branding, including in-house legal staff members.
  • Knowledge management at increasingly comprehensive and sophisticated levels.

Once the nexus between marketing and business development is effectively created, the agenda becomes limitless in scope and possibility. That’s yet again a great problem to have!

Careless People Paying For Their Recklessness in Personal Injury Cases

All the civilised nations believe in one common thing and that is the deliverance of justice to the innocent ones. Along with this it is also made sure that the guilty ones should pay for the wrong they do to others. For this purpose have come many legislative reforms for the help of the poor sufferers. Personal injury claims are one such reform that has been refurbished keeping in mind the point of justice being done. Through this medium, the guilty ones are being made to pay for their carelessness and recklessness that causes great harm to others.

These responsible parties can be anyone ranging from reckless car drivers to irresponsible employers and malpractitioners belonging to any profession who do not keep in mind the safety of others and try to get away very quietly and cleanly without acknowledging their faults and mistakes. Through the channel of personal injury claims, all those who are made to suffer by these careless guilty persons, can file the compensation claims and ask them to pay for the physical pains and mental anguishes along with the property damages.

Though these responsible and guilty ones have their insurers to protest them but if a case is being filed in the court then they really can not do much. The very first option that they keep is the lowball offer that they make to the claimants. These insurers offer a very low amount of compensation asking the claimant for an off the court settlement. This works at times if the claimant has not much time and finance to go for the court room proceedings.

But those claimants who have strong cases against the responsible ones and they have a specialist lawyer to represent them either going for a settlement or court proceedings, then theses guilty ones have to pay what the claimant asks for. The professional lawyer makes them to surrender to the demands that are very righteously made by the claimants for the physical and mental pain and suffering. This the purpose of these compensation claims where it is made sure that the guilty ones should be punished for the wrong they have done which they do not want to own.

Through this medium, they have to pay for the medical expenses and the financial losses a claimant goes through as a result of the accident. These monetary charges are being charged from them to provide a relaxation especially the financial one that is being caused by the specific accident. In this manner, the neglect and carelessness of these irresponsible persons is made to be paid in form of the monetary compensation; the justice being asked by the innocent victims.

The contents of the article are provided for informational and educational purposes only and are not intended for a legal advice.